This is the homepage for Eric Robert Anderson, a businessman, social scientist, son, brother, and optimist from Santa Rosa, California. The name “huge upside” comes from a memorable miscommunication early in my Silicon Valley career. My boss posted a Craigslist ad for an entry-level job “with huge upside” in our InfoUSA Yesmail office. A few days later, we received cover letters from applicants that began, “Dear Huge Upside” – an endearing miscommunication. As a relationship marketing manager, analyst, and innovator of 15+ years, I have seen billions of dollars of change hands by communicating clearly in multi-media from e-commerce email subject lines to bleeding-edge data visualization. This is a site about a life of great expectations and self-expression.